Meet Jonni Francis, Broker-Owner of Rocky Point Realty Group
Jonni Francis had been a leader within the Rocky Point / Puerto Peñasco real estate community for nearly 25 years.
Jonni brought the first globally recognized real estate brokerage to the area, Coldwell Banker Affiliates de Mexico, when she founded Coldwell Banker Rocky Point in 1990s – an office that attracted the largest real estate agent sales force in the market during the explosive growth of our community in the 2000s.
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During that decade, Jonni was also instrumental in organizing the first local real estate association, the Puerto Peñasco Association of Real Estate Agents, President. P.P.A.R.E.A. formulated rules designed to ensure ethical practice , and began to standardize the documentation of real estate transactions in Rocky Point / Puerto Peñasco and along the Sonora’s Gold Coast.
As part of this transformation of the transparency of real estate transactions in Rocky Point / Puerto Peñasco, Jonni worked closely with John Fleming, a broker in Tucson, to introduce FLEX MLS to the market. This important tool now enables easy, universal, online access to Rocky Point / Puerto Peñasco real estate listings, and are the listings accessible on this website.
Jonni remained the President of the P.P.A.R.E.A. for two years and continued as Membership Chair until the Association merged into AMPI (Asociación Mexicana de Profesionales Inmobiliarios) Chapter 51.
Jonni has received the Certified Real Estate Broker (CRB) designation from both the National Association of Realtors and in AMPI (?) Mexico, and was the Vice President of the Rocky Point / Puerto Peñasco Broker Council for four years.
Jonni currently serves a member of the AMPI Chapter 51 Honor and Justice Committee and as that organization’s Vice President of Ethics, a reflection of her lifelong commitment to the improvement of real estate practice in Rocky Point. Her public and proactive stands on cooperation between real estate brokerages and the importance of ethical conduct to Rocky Point’s real estate industry are widely acknowledged and appreciated.
“Your knowledge of the market and attention to details was extraordinary. You made our purchase here very smooth as you educated me every step of the way. We love our new home in Las Conchas and would recommend you anyone interested in purchasing here.” –Beverly Shaver